During the difficult times of the pandemic, when many people isolated themselves at home and often indulged in unhealthy food, the team of Kiril Tanev and More Healthy Nutrition was inspired to create a product that combines taste and health benefits. The idea was to offer something that tastes homemade but is healthy and convenient to consume anywhere. This is how the unique protein muffins were born.
The Path to Perfection
It all began with the ambition to create a delicious and high-quality product that doesn't compromise on nutritional value. Unlike most protein bars, these muffins offer a true taste and texture, resembling a homemade cupcake. Key ingredients include spelt whole wheat flour, quality protein, eggs, and no sugars or palm fats. The goal is to offer a healthy breakfast or snack with 22g of protein and slow-release carbohydrates for energy.
Flavors and Variety
More Healthy Nutrition's protein muffins are available in four unique flavors: chocolate, vanilla, double chocolate with biscuit, and double chocolate with pistachio. They are not just another protein bar - they are truly homemade muffins, suitable for any occasion and any meal.
The Challenge of Perfection
The main challenge was immense - to find a way for the muffins to remain soft and fluffy despite the absence of sugar and palm oil. After more than a year of hard work with technologists and specialists, the recipe was finally perfected. The result is a product that is indistinguishable from a traditional muffin in taste, but is healthier and rich in protein, suitable for everyone at any time.
The Passion Behind the Success
Kiril Tanev and his team have always been driven by the desire to create products with real value and authenticity. It's not just about business or profit, but about creating a product that truly works and inspires. With the new recipe, including a softer and fluffier muffin and cream, success was not long in coming. The newest flavor of MHN Protein Muffin - pistachio with double chocolate - is already a bestseller, and the reviews are phenomenal. Praises and orders are pouring in from everywhere. The team shared that they receive orders 24/7 via phone, Viber, Instagram, emails... literally from everywhere, even people come to the office door to make requests for their stores.
Other Products from More Healthy Nutrition
The company also offers other innovative products, such as protein desserts with wafer crusts, gluten-free snacks with fiber and protein, which complement the portfolio of healthy and delicious solutions.
Looking Ahead
The team at More Healthy Nutrition has big plans for export expansion. Currently, products are exported to four countries, but the ambition is to reach even more markets. Kiril Tanev believes that Bulgaria can create high-quality and innovative food products that can conquer the international market. Inspired and motivated, they continue to create with the mission to offer people healthy and delicious alternatives.