Protein Muffins Are Not Just a Business.
They Are a Cause. Two Causes.
The story behind MORE Delicious – why this product is much more than a dessert.
Many people see muffins as just another product from which "money is made."
The truth is, behind them lie years of hard work, knowledge, and two massive ideas that drive everything we do.
CAUSE #1 – Health and Conscious Eating
Today, we live in a time of artificial flavors, added sugars, and tons of empty calories.
Our mission is simple – to show that you can eat deliciously, yet meaningfully.
That there is an alternative.
That you can eat dessert without guilt.
That you can have something sweet without burdening your body with sugars, palm fats, and chemicals.
Every MORE Delicious protein muffin is a symbol of this belief – that a change in diet starts not with deprivation, but with conscious choice.
"Our mission is to prove that healthy can be delicious, and dessert – a part of a better life."
CAUSE #2 – The Bulgarian Economy
By education, I am an economist. And the more experience I gain, the clearer I see that a country develops not from concrete, but from value.
It pains me to see how everything revolves in a closed circle – some buy apartments from others, waiting for the price to go up, without creating anything new, without producing, without exporting.
We chose the harder, but right path –
to produce here, in Bulgaria. To develop here – with our people, our resources, our labor. And then to export abroad – with a Bulgarian name and Bulgarian quality.
At every stage – from the recipe, through packaging, to logistics – Bulgarians are involved. And everyone who buys our product – muffin, protein, supplement – invests not only in their health but also in the health of our economy.
"When you buy a Bulgarian product, you are not just consuming – you are supporting people, ideas, and the future."
MORE's Mission Is Not Profit. It Is Development.
We believe that we can build modern Bulgarian productions that create quality, innovative food – not only for our market but for the whole world.
And when I say "we," I mean everyone – our team, partners, clients, friends, people who believe in this idea.
Because each one of you, by choosing our product, participates in something much bigger than a purchase. You become part of a movement – for healthier people and a stronger Bulgaria. 🇧🇬
Author: Kiril Tanev
Founder of MORE and MHN Nutrition